2021-2022 Academic Catalog 
    
    Mar 29, 2024  
2021-2022 Academic Catalog [ARCHIVED CATALOG]

MKT 7150 - Viral Marketing and Social Media



Credit Hour(s): 3
This course focuses on theory, application and practice associated with viral marketing activities. Goals for students are 1) identify the major components of a viral marketing campaign 2) understand how the viral marketing approach is being used strategically by advertisers and marketers 3) understand the psychological motivations associated with content sharing (WOM).
Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C
Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.

Level: Graduate
Schedule Type(s): Lecture