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Apr 19, 2024
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2021-2022 Academic Catalog [ARCHIVED CATALOG]
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MKT 7100 - Digital Marketing Credit Hour(s): 3 This course highlights key fundamentals of successful integrated online/offline marketing with an emphasis on using the Internet & other marketing tools and technologies. Objectives are to understand basic principles of marketing; how to design an e-commerce web site using Internet marketing principles & various Internet Business Models; the legal, social & ethical issues faced by Internet marketers; global implications & how to use technologies in marketing. Prerequisite(s): Graduate level MBA 7600 Minimum Grade of C Enrollment Restrictions: Must be enrolled in one of the following Levels: Graduate, Medical, Professional. Must be enrolled in one of the following Colleges: Raj Soin College of Business.
Level: Graduate Schedule Type(s): Lecture
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